How to Make Your First Cold Email Smoking Hot

Hi there! Nevena from the outreach team here.

If you’re reading this, that probably means you’ve been using our tools (and if you haven’t – what a great time to start!) in your prospecting and outreach processes.

In that case, this may be a likely scenario – you’ve generated your leads, found their emails, and are now staring at the unforgiving blinking cursor on the blank page of an email body.

You’d think: This should be easy, anyone can write an email.
Writing a successful email pitching your product, however, is no small feat, and it can prove to be rather challenging.
Like with anything, it’s something to be learned. There are several elements that you should keep in mind when creating a quality first outreach email, and I’d like to share those with you.

First thing’s first – your subject line should be compelling enough to intrigue your prospects. Here is where you should be thinking of what it is your potential clients care about – their company, a problem they may have, solutions and ideas you can offer. Including buzzwords about these topics is likely to increase your open rates.

You should also keep phrasing in mind. There are many ways to phrase a subject line, and here are some ideas:

Regarding {prospect’s company name}

Solution for {problem prospect cares about}

{Prospect’s company} – partnership opportunity?

The best way to determine which subject line gets you the highest open and reply rates is to sample several and A/B test them over the course of a few months.

Once you’ve got the subject line down, it’s time to write up a succinct email body. It’s really important to personalize the email as much as possible, so be mindful to address your prospects using their first name and sometimes even addressing their role within their company.
This makes potential clients feel like the email was truly handcrafted for them, and more so, helps your content avoid looking like spam.

The part where you pitch should be clear to avoid any confusion but interesting enough to have the prospect wanting to learn more about what you’re offering. Give them the crucial bits of information (what your company does and what your product can do for them), but make sure your email is not overly elaborate so as not to have them lose interest – reader attention spans are shorter than ever in this fast-paced, digital era.

Initial outreach emails can open up a world of possibilities as you’re making people aware of your product and how it can benefit their business, but don’t expect it to be enough.

To close a sale, it takes much more than one well-written email –onboarding is a process. Nurture your leads, keep following up with them, and don’t get discouraged by rejections.

Do you have any ideas about the perfect first outreach email? Share your thoughts and comments or, better yet, email them to me at

Good luck!



Author: Nevena

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